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Brain Salt

Why Financial Literacy?

Government Focus
• The Government of India through its regulatory bodies like RBI, SEBI, IRDA, and PFRDA has embarked on a mission to create Financial Literacy for over 500 Million citizens.
• Initiatives like JAN DHAN accounts, Customer Education campaigns, aim at inclusion
and awareness of citizens currently not a part of the Financial Ecosystem
Feedback from Parents
•Over 95% of parents recommend that Financial Education should be a part of the
existing school curriculum
• More than 84% of respondents opened their bank accounts after 16 years of age
• Over 73% of parents indicated that children learn about Finances from their parents /grandparents National Survey
• The rate of Financial Literacy in Urban areas is less than 25% and rural areas are less than 15%
• 54% people have passive / no savings that generate no returns
• 50% people feel they don’t have the money or the need to use a bank account

How we implement Financial Literacy?


• A Holistic curriculum created basis Reserve Bank of India Guidelines for Std 1 to 10.
• Implemented as a regular subject in school through teachers and books
• Designed in a Students Friendly manner with 6 Finance Based Characters
• Applicable for all boards (CBSE, ICSE, State Boards)


• India’s First National Finance Olympiad for Schools
• The completely online format that creates excitement about Finance by rewarding
• Conducted Pan India and open for schools and individual parents to participate
• Overall experience rating of 9/10 for pilot conducted in FY17-18


• Finance Specific Games created for various age groups
• Available on leading e-commerce platforms (Amazon, Flipkart)
• Parents can buy these for their kids to play during leisure
• Specific outcomes from each of the games

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